This article examines the pragmatic characteristics of advertising slogans in English and Uzbek, focusing on linguistic and communicative strategies that influence consumer behavior. Through a qualitative methodology incorporating comparative and content analysis, the study categorizes slogans based on speech act theory (Austin, Searle) and Gricean maxims. The findings reveal that English slogans often highlight innovation and individuality, while Uzbek slogans reflect cultural values and communal sentiments, both effectively resonating with their target audiences.
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